About Fitnessglow
Empowering women through evidence-based nutrition guidance and personalized digital tools
The information on this site is for educational purposes only and does not constitute medical advice. Always consult a qualified healthcare professional before making health decisions.
Our Story
Fitnessglow was founded on a simple observation: women's nutritional needs are unique, complex, and often poorly understood. Whether navigating hormonal fluctuations, fitness goals, or lifestyle changes, women deserved better than generic one-size-fits-all nutrition advice.
Our founding team—nutritionists, data scientists, and women's health advocates—came together in Finland with a mission to bridge this gap. We developed the Fitnessglow Women's Nutrition Calculator as a free, accessible resource that combines current nutritional science with the practical realities of modern women's lives.
Today, we remain committed to providing evidence-based information and practical tools that help women make informed decisions about their nutrition and wellness. We believe knowledge is power, and every woman deserves access to reliable, personalized guidance.
Our Mission & Values
Our Mission
To empower women with scientifically-accurate, accessible nutrition information and practical tools that support their individual health goals and lifestyle choices.
Evidence-Based
We build our tools on peer-reviewed research and current nutritional science. No trends, no marketing hype—just honest, practical guidance grounded in evidence.
Inclusive & Accessible
Nutrition guidance should never be gatekept behind paywalls. We provide free, clear, actionable resources for all women, regardless of background or fitness level.
Meet Our Team
Our diverse team of nutritionists, researchers, and wellness professionals is dedicated to bringing you reliable, practical nutrition guidance.
Dr. Anna Mäki
Editor
Our lead editor has an advanced background in nutritional science and extensive experience in the wellness field. She specializes in hormone-aware nutrition and has published extensively on women's micronutrient needs. Her passion for translating complex science into actionable advice drives Fitnessglow's core philosophy.
Liisa Virtanen
Product & Technology Lead
Liisa is a data scientist and UX designer who translates nutritional science into intuitive digital tools. With a background in software engineering and a certification in nutrition science, she ensures that Fitnessglow's calculator is both scientifically rigorous and user-friendly. She believes technology should make wellness easier, not more complicated.
Kaija Korhonen
Content & Research Manager
Kaija leads our editorial and research efforts, curating peer-reviewed studies and translating findings into clear, accessible articles. With a Master's degree in Public Health and five years in medical writing, she ensures every piece of content meets our high standards for accuracy and clarity. Her mission is to combat nutrition misinformation.
Sari Nieminen
Community & Engagement
Sari connects Fitnessglow with our audience through social media, newsletters, and community feedback. With experience in health communication and women's wellness initiatives, she ensures our voice remains authentic, inclusive, and responsive. She's passionate about creating spaces where women feel heard and supported on their nutrition journeys.
Why Fitnessglow Stands Out
Science-Driven
Every recommendation is backed by current peer-reviewed research. We update our content as new evidence emerges, never settling for outdated assumptions about women's nutrition.
Women-Centered Design
We don't adapt generic nutrition calculators—we build ours specifically for women's bodies, hormonal cycles, fitness goals, and life stages. The difference is profound.
Always Free & Private
No subscriptions. No data selling. No hidden paywalls. Our tools are free because we believe nutrition guidance should never be a luxury good.
Editorial Integrity
We're an editorial platform, not a supplement retailer. We don't profit from affiliate links or product sales—our only incentive is providing you with honest information.
Nordic Perspective
Based in Finland, we bring a Nordic approach to health: practical, evidence-focused, and grounded in the lived realities of women in northern Europe and beyond.
Community-Focused
We listen to your feedback and questions. Our content is shaped by the real challenges and interests of the women we serve.
What Women Say About Us
"I've tried countless nutrition apps that treated me like a generic user. Fitnessglow actually understands that my body has cycles, that my needs shift, and that one-size-fits-all advice doesn't work. The calculator gave me personalized insights I've never seen elsewhere. Most importantly, I can trust that the information isn't trying to sell me something."
Maria Virtanen
Fitness Coach, Turku
"As a trainer working with female clients, I recommend Fitnessglow to everyone. The articles are thorough without being overwhelming, the calculator is intuitive, and I love that it's free so my clients can actually use it. It's refreshing to have a resource I can confidently share without worrying about hidden agendas."
Elina Salonen
Personal Trainer, Helsinki
"I was confused about nutrition during perimenopause—so many conflicting articles online. Fitnessglow's content explained what was actually happening in my body and gave me practical, actionable guidance based on research, not marketing. The team truly cares about helping women, and it shows in every article."
Riitta Karvonen
Wellness Writer, Espoo
Have Questions About Our Content?
We'd love to hear from you. Send us feedback about our articles, calculators, or any topics you'd like us to explore.
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Whether you're looking to understand your nutrition needs better or have questions about our calculator, we've got articles and tools to help.